LURK Rebrand
LURK is 100% pure essential oils with no additives, synthetics, compounds, fixatives, preservatives, GMO’s, phthalates, or parabens. Founder, Anne Sanford, hit the market early on, quickly becoming a fixture in the natural fragrance space with a growing cult following.
JSGD was enlisted to help LURK rebrand, resulting in new packaging, website, photography, and print collateral. In the summer of 2016, we developed a colorful campaign to launch 3 new fragrances, using visual storytelling to help consumers get a sense of the personality each new scent embodied.
Photography Art Direction
Website Design
Multi-Channel Marketing Strategy